I think it’s a fair assumption to say that in any field there are acronyms, phrases, or “slang” that’s specific to the industry.
In advertising (especially digital advertising) I think this is a bonafide epidemic that actually hurts us professionally.
He watches Thomas every morning on Sprout. He goes to bed every night watching Thomas on YouTube. We own a dozen or so Thomas DVDs, each of which he’s watched probably twenty times. We’ve gone for a ride on the “real” Thomas in Strasburg and driven to Six Flags in Bowie, Maryland to visit Thomas Town and we’ve gone to Thomas the Musical. His Thomas train set has taken over the entire playroom and includes all his favorite engines – Thomas, Percy, Emily, Diesel 10, Hiro, Molly, Rusty, Salty, Spencer, Victor and I’m probably forgetting a few. He has Thomas books, Thomas iPad apps, Thomas sippy cups, Thomas placemats, Thomas pajamas and Thomas underwear.
