For all you marketing mavens out there, the Philly Ad Club is launching a series of workshops with leading Chief Marketing Officers. First up is Marke Dickinson, CMA and senior executive for AAA Mid-Atlantic. Dickinson is steward of the AAA brand, with accountability for focusing marketing efforts to communicate member value and grow revenues. He oversees all elements of the marketing mix, including advertising, database marketing, online, social media and the membership publication AAA World.
Dickinson will speak on:
- A day in the life of a CMO
- Establishing the AAA MidAtlantic brand
- Living the brand every day
- Brand management accountability
The workshop is on October 18 at the News Journal offices in Wilmington. To register or get more information, visit http://www.phillyadclub.com/special-cmo-series-inaugural-event-featuring-marke-d-dickinson.html&type=all.