Hey web designers, this one’s for you. The Philadelphia New Media Association is bringing Jessica Ivins to town on April 26. Jessica is an expert on UX and user interface design

The talk is titled “Useful, Usable & Desirable: Designing for Users.” It will explore the fundamentals of user experience, including exploring industry best practices and examples of websites that solve real problems for real people. There are many tools and disciplines within user experience, from content strategy to information architecture to user research. By understanding these tools and when to use them, and by understanding the context of each design problem we are faced with, we can begin to understand how to utilize design thinking and creating user experiences that are useful, usable, and desirable.

Thanks to the good folks at PANMA for putting this on. Find out more about PANMA at www.panma.org.